Effectiveness is often seen in the rear-view mirror as agencies craft strategy papers or award entries to tell a compelling story. But for business, it’s an iterative journey as you navigate your way to your next goal.
This session is about effectiveness in the real world. In just 30 minutes, you’ll hear from industry leaders, each leading a very different company, about the metrics that matter to them and the strategies that underpin them.
Watch now to hear from Tom Roach, VP of Branding, Jellyfish, David Abrahamovich, Founder of Grind, and Claire Cronin, CCO for McLaren Racing, in a panel discussion expertly moderated by KJ Weir, Head of Creative Agency Partnerships at Facebook.
