Σε μια πρόταση…
Πώς ορίζετε το αποτελεσματικό μάρκετινγκ;
Effective marketing drives preference and speaks to business purpose, requiring marketers to authentically resonate with target audiences with longevity in mind.
Ποιες τάσεις μάρκετινγκ σας ενθουσιάζει αυτή τη στιγμή;
My love of positive psychology is going to show here, but I am so inspired to see the rise of advocacy-based marketing – change happens when conversation inspires action, and for marketers to be generating meaningful conversations is incredibly exciting and energizing for me.
Πώς η δημιουργικότητα οδηγεί την αποτελεσματικότητα;
Creativity helps us “burn the box” and reach new heights, furthering both the human and business agenda, which is exactly what effective marketing is supposed to do!
Ποια είναι η αγαπημένη σας νίκη αποτελεσματικότητας τους τελευταίους μήνες—προσωπική ή επαγγελματική;
I’m not able to share in full detail yet my favorite win, but recently we at Kantar developed a partnership with a global advocacy organization and are working on helping empower marketers to do better, more impactful, and meaningfully inclusive creative through actionable insights.
Πώς ελπίζετε να είναι το μάρκετινγκ τα επόμενα πέντε χρόνια;
My biggest wish is that we continue being forces for good and growth – I hope to see marketers stand proudly in purpose and advocacy and expand societal good.
Anna was a Round One 2023 Effie US judge. Read more In One Sentence features.
