In einem Satz…
Wie definieren Sie effektives Marketing?
Marketing that has the creative capacity to move culture as well as business.
Wie steigert Kreativität die Effektivität?
Creativity is the bridge to making brand stories insightful, inspired and connective to consumers.
What characteristic(s) of effective marketing do you believe remain constant, even in the face of change?
Authenticity, transparency and commitment must be part of the brand’s marketing equation.
Was ist der beste Rat, den Sie den heutigen Vermarktern geben können?
Humanize it: think beyond what your marketing can do, but what it has the power to make us feel.
Wie sehen Ihre Erwartungen an das Marketing in den nächsten fünf Jahren aus?
Braver and even more representative.
Vida was a Final Round judge in the 2022 Effie US Competition. Click here to see the list of 2022 Effie US winners.
