In einem Satz…
Was ist ein weit verbreitetes Missverständnis hinsichtlich der Marketingeffektivität?
ROO (Return on Objective) and ROE (Return on Experience) are just as important as ROI when measuring effectiveness.
What’s the biggest factor hindering marketing effectiveness?
One of the biggest factors hindering marketing effectiveness is when campaigns try to address too many things at once, rather than focusing on one single USP.
Welche Gewohnheit sollten sich heutige Vermarkter aneignen, um ihre Effektivität zu steigern?
Experiment, test, adjust: A/B testing should go beyond social platforms and include a variation of headlines, creatives, and CTAs for each of your target audiences.
Welche wichtige Lektion haben Sie aus Erfahrung über die Effektivität von Marketing gelernt?
True effectiveness stems from integration and breaking silos between marketing sub-functions and across your agencies.
Simon Ornelis served on the jury for the 2024 MENA Effie Auszeichnungen Wettbewerb.
