Explore the first volume of our Dynamic Effectiveness Series, developed in partnership with IPSOS. This report delves into the rise of the “citizen-consumer”—70% of Americans now prefer brands that reflect their personal values. It highlights how brands can transition from purpose-driven messaging to a citizenship-first approach that drives meaningful societal impact, fosters optimism, and deepens consumer connections.
Featuring real Effie-winning cases, the report illustrates key strategies and data-backed insights to create campaigns that are both effective and impactful.
Access the full report Hier.
