Just Joking
Gun violence is the leading cause of death for American children. 80% of school shooters reveal their plans, which means 80% of school shootings are preventable. Yet these warnings are dismissed as “jokes.” To highlight the absurdity of treating threats as “jokes”, Sandy Hook Promise asked comedians to incorporate real threats from school shooters into their stand-up comedy routines. Audiences initially thought these threats were jokes, but quickly realized the reality. The campaign gained widespread attention, shifted mindsets, and drove action to prevent future tragedies – with zero media spend.
Kunde
Sandy Hook PromiseDawn Lyons, VP, Marketing and Programs
Nicole Hockley, Co-Founder & Managing Director
Aimee Thunberg, Associate VP, Communications
Jonathan Karron, VP, Marketing
Penny Muldoon, Associate VP, Digital
Karen Louie-Joyce, Director, Digital Marketing
Leitagentur
BBDO New York (United States of America)Lindsey Cash, Senior Account Director
David Lubars, Chief Creative Officer, Worldwide
Luiz Sanches, Chief Creative Officer, North America
Matt MacDonald, Chief Creative Officer, New York
Alex Gianni, Director of Content Production
Mike Woodall, Senior Producer
Joshua Steinman, Senior Account Director
Cameron Cullman, Account Director
Romney Morgan, Account Executive
Jong Yeu Wu, Designer
Ben Bass, Planning Director
Enda Conway, Planning Director
Natalie Burden, Planner
Adele Solomon, Senior Business Affairs Manager
Mitwirkende Unternehmen
SmugglerHenry Alex-Rubin, Director
Tony Yacenda, Supporting Director
Samantha Scaffidi, Supporting Director
Drew Santarsiero, Executive Producer
Brian Carmody, Co-Founder
Patrick Milling-Smith, Co-Founder
Sue Yeon Ahn, Managing Director
Alex Hughes, Head of Production
Catalina Restrepo, Line Producer
Holland Kemp, Associate Producer
KJ Brown, Associate Producer
Darby Pearson, Production Supervisor
Svetlana Dekic, Production Sueprvisor
Boma Pennebaker, 1st AD
Matt Smith, 1st AD
Justin Gurnari, Director of Photographer
Joseph Arcidiacono, Director of Photographer
Galerie
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