What should a modern marketing function look like? The skills people need to thrive and create effective work are changing. How can you develop people and structures than encourage rigour, with the agility that every marketing function needs?
A 15-minute keynote by Ann Mukherjee, Chairman & CEO of Pernod Ricard NA, followed by a q&a, deftly moderated by Lindsay Pattison, Chief Client Officer, WPP.
This half hour is brought to you by two of the most talented women working in marketing today. Ann is one of the world’s most experienced CMOs and joined Pernod Ricard as Chairman and CEO of North America in 2019. A force of nature and entertaining speaker, there is no one more qualified to share their thoughts on getting an internal culture set up for success.
Lindsay has been Chief Client Officer of WPP for 2 years and is responsible for WPP’s 50+ Global Client Teams and 40,000 colleagues globally. She is a passionate advocate for gender equality and created a WPP-wide initiative called ‘Walk the Talk.’