Winning an Effie is a global benchmark of marketing excellence. It can bolster budgets, attract new business and turbo-charge careers. It’s important that Effie represents the modern marketing landscape; while traditional advertising still has an important role to play, we welcome entries from all marketing disciplines, and our categories reflect this.
This year we’re introducing three new awards: Brand of the Year Und Agency of the Year – to recognise organisations with effectiveness baked into their marketing approach. And Newcomer of the Year – to celebrate first time entrants*. See page 33 of the Entry Kit for further details.
We are now open for entries for 2025’s Awards programme – you can access our online Awards entry portal below:
Our deadlines for submissions are:
Early Bird 6th May 2025 £900
Standard 4th June 2025 £1,480
Extended 11th June 2025 £1,860
* These are not linked to the Effie Index.
‘NEED TO KNOW’ PRACTICAL INFO
DAS PRAKTISCHE
Alle wichtigen Fakten für Ihren Eintrag an einem Ort.
EinstiegskitDer beste Ausgangspunkt. Includes information about eligibility, categories, fees, sourcing data, how to fill in the Entry Forms…in fact everything you need to know to write and submit your Effie entry.
Vorlagen für Teilnahmeformulare
Vorlagen, die Ihnen beim Verfassen Ihres Beitrags helfen, bevor Sie ihn über Effies Online-Beitragsportal einreichen. Please use the Standard Template for all categories except Performance Marketing and Sustained Success categories. You can download the templates below:
Vorlage für ein Standard-Anmeldeformular
Vorlage für ein Teilnahmeformular für Performance-Marketing
Anmeldeformular-Vorlage für nachhaltigen Erfolg
‘USEFUL TO KNOW’ HELPFUL RESOURCESHILFREICHE RESSOURCEN
Nützliche Informationen und Ressourcen, die Ihnen dabei helfen, Ihren Eintrag so angenehm wie möglich zu gestalten.
Leitfaden für einen effektiven Einstieg
Ratschläge und Tipps der Effie-Jury erklären, wie ein preisgekrönter Beitrag aussieht.
So nehmen Sie an Workshops teil
A free 45 minute online training session to talk you through the Effie Awards entry process. Useful when you’re getting started. Just fill in this short form um sich anzumelden.
Entry Mentoring (subject to availability)
We pair you up with an experienced judge to help you improve your entry. Useful when you’ve written a draft and could do with fresh eyes on it. Contact us on effieuk@effie.org to check availability.
EXAMPLES OF WINNING CASESWinning cases from previous years
These winning cases from 2023 and 2024 will help to show you what good looks like – just click on the images below to download each one.
Yorkshire Tea by Lucky Generals (Grand winner)
Pot Noodle by U-Studio and OLIVER (Gold winner)
H&M by Digitas (Bronze winner)
Aldi (Social) by McCann Manchester (Bronze winner)