4 December 2025: The winners of 2025 Effie Awards Bulgaria, its 18th edition, were announced during the awards gala on 3rd of December. For the sixth consecutive year, Edle Grafiken gewonnen 'Most effective agency’ with a total of 4 awards – 2 Gold, 1 Silver and 1 Bronze. Second place went to proof., während Initiative Bulgaria ranked third.
Three companies and one non-profit organisation topped the ‘Most Effective Marketer’ list – the UN Refugee Agency (UNHCR), Kamenitza AD, Carlsberg Bulgaria, and Kaufland Bulgaria.
Burgasko, UNHCR, Kaufland, and Pirinsko topped the ranking for ‘Most Effective Brand’ of 2025.
At the ceremony, hosted by Desislava Mincheva-Raoul, the bTV correspondent for the European institutions and in France, were awarded 4 Gold, 2 Silver and 9 Bronze Effies.
The full list of winners at the 2025 Effie Awards Bulgaria can be found Hier.
Effie Awards Bulgaria is organised by the Bulgarian Association of Communications Agencies (BACA) under a license with the exclusive support of bTV Media Group and bTV Radio Group as the main media partner, as well as Visa as the gold sponsor.
Since its launch in Bulgaria, Effie has established itself as the most prestigious recognition for campaigns that combine creativity and strategy with real results. The awards demonstrate that effective communications drive growth, build reputation, and contribute to sustainable, long-term brand success.
Effie is an internationally recognized standard for effective marketing communication with over 50 years of history and programs in more than 125 countries. The Effie Index showcases the most successful agencies, clients, and brands worldwide and provides valuable insights into ideas that are proven to work.
Effie recognizes the most effective marketing communications – the ideas that work.
Weitere Informationen finden Sie unter effiebulgaria.org.