Brussels, 30 June 2025: Den europæiske sammenslutning af kommunikationsagenturer (EACA) and Effie Awards Europa have announced the distinguished group of marketing leaders who will serve on the Grand Jury for the 2025 Effie Awards Europe competition. This jury will determine the Grand Effie Winner, the highest honour recognising the most effective marketing campaign of the year.
As the global authority on marketing effectiveness, the Effie Awards celebrate ideas that work, recognising marketing efforts that not only captivate but also deliver meaningful business impact.
The 2025 Effie Awards Europe Grand Jury comprises top industry leaders from diverse sectors. Their task: to evaluate the year’s most successful marketing and choose the campaign that best shows strategic brilliance, creative execution, and outstanding results. The session will be moderated by Iva Bennefeld, VP Marketing & Brand Excellence & Transformation Europe at Mondelēz International.
Dette års jury ledes i fællesskab af en klient og en agenturleder: Ayesha Walawalkar, Chief Strategy Officer, Mullenlowe Group UK og Catherine Spindler, viceadministrerende direktør for LACOSTE.
“I am honoured and excited to moderate this year’s European Grand Effie Jury, reflecting a high-calibre cast of industry professionals. Together we will be reviewing Europe’s finest Marketing Business Cases – which stand out to drive business and do so in a new, inspiring way – leading the way in Effective Marketing. 6 months Countdown has started ticking – looking very much forward to a challenging and yet rewarding day! “, said Iva.
The 2025 Effie Awards Europe Grand Jury members are:
- Agnieszka Getler- Kicman, Marketing Director, Danone, Żywiec Zdrój, Poland
- Barbara Sala, Europe Sr Connections Director, Coca-Cola, Italy
- Ben Curtis, Global Vice President, Rexona, Unilever, The Netherlands
- Dan Clays, CEO, Omnicom Media Group, United Kingdom
- Darren Hawkins, Head of Effectiveness, Europe & UK, McCann Worldgroup, United Kingdom
- Demet İkiler, EMEA CEO, Publicis Groupe, Turkey
- Duarte Roquette, Chief Strategy, Growth and Innovation Officer, BAR Ogilvy, Portugal
- Grainne Wafer, Global Category Director Beer, Vodka, Liqueurs, Convenience, Diageo, Ireland
- Marielle Wilsdorf, Creative Managing Director, Scholz&Friends, Germany
- Neal Davies, Chairman, TBWA\Ireland, Ireland
- Pathman Ruthirapathy, Global MD, Innovation, Havas Media, United Kingdom
- Peter Hoffman, Senior Industry Head / Agency and Partner , Google, Germany
- Susanne Plümecke, European COO, INNOCEAN Europe, Germany
- Suvi Lähde, Executive Creative Director, SEK, Finland
- Sven Huberts, President, Global Experience & Innovation, Dentsu, The Netherlands
- Vas Kourakis, Global Marketing Effectiveness Director, L’Oreal, France
- Věra Šídlová, Global Creative Thought Leadership Director, Kantar, Czech Republic
The jury will meet on 10 December in Brussels, ahead of the EACA/Effie conference and Awards Gala, where the Grand Effie announcement will be the pinnacle of the show. Se hele jurylisten og profiler.
For yderligere information kontakt venligst Kasia Gluszak, projektleder på kasia.gluszak@eaca.eu.
Om Effie Awards Europe
Introduceret i 1996 Effie Awards Europa var de første paneuropæiske priser for marketingkommunikation, der blev bedømt på grundlag af effektivitet. Effie leder, inspirerer og forkæmper praksis og udøvere af markedsføringseffektivitet gennem uddannelse, priser, stadigt udviklende initiativer og førsteklasses indsigt i marketingstrategier, der giver resultater. Effie anerkender de mest effektive brands, marketingfolk og bureauer i Europa og betragtes som et globalt symbol på præstation, samtidig med at det tjener som en ressource til at styre fremtidens marketingsucces. EFFIE® og EFFIE EUROPE® er registrerede varemærker tilhørende Effie Worldwide, Inc. og er under licens til EACA. Alle rettigheder forbeholdes. Find os på LinkedIn.
Om EACA
EACA er stemmen for Europas kommunikationsbureauer og -sammenslutninger, der fremmer kommerciel kommunikations økonomiske og sociale bidrag til samfundet. EACA overvåger og engagerer sig i relevante politiske debatter, der understøtter evidensbaseret og proportional regulering, danner industrikoalitioner og fremmer og deltager i udviklingen af industristandarder. EACAs medlemmer omfatter reklame-, medier-, digital-, branding- og PR-bureauer samt deres nationale foreninger – tilsammen repræsenterer de mere end 2.500 organisationer fra næsten 30 europæiske lande, der direkte beskæftiger over 120.000 mennesker. For mere information, besøg www.eaca.eu.
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