LONDON, 16 August 2022 – The Effies has announced the 27 finalists that will go through to the final round of judging for its 2022 Effie Awards UK competition.
This year, the Sustained Success and Positive Change categories picked up the most shortlisted entries as brands reap the rewards for maintaining long-term strategies and making useful contributions to society.
View the 2022 Effie Awards UK Finalists here.
Creating Positive Change has built effectiveness results for shortlisted entries ITV’s “Eat Them To Defeat Them” campaign and NHS England’s “Live 1000 Lives”, along with Futurebrand’s revamp of cricket for the England & Wales Cricket Board with “The Hundred” tournament, Havas Lynx’s campaign for anti-opioid medication Naloxone, and Brook’s anti-cyberflashing initiative by Grey London.
Grey London is the most shortlisted agency with four nods, closely followed by adam&eveDDB and Havas with three nods each. Newcomers to the Effie Awards UK shortlist include Deliveroo and Gousto, both shortlisted in Delivery Services category.
Finalists were determined by the Round One jury, comprised of senior marketing leaders at brands, agencies and media owners.
The award levels — Grand, Gold, Silver and Bronze — will be announced at the Ideas That Work: 2022 Effie UK Leadership Summit & Awards Celebration in October. The celebration will showcase the best of our industry, along with debates and discussions analysing how marketers can best drive effectiveness in the year ahead.
Am Effie
Mae Effie yn gwmni dielw 501c3 byd-eang a'i genhadaeth yw arwain ac esblygu'r fforwm ar gyfer effeithiolrwydd marchnata. Mae Effie yn arwain, yn ysbrydoli ac yn hyrwyddo arfer ac ymarferwyr effeithiolrwydd marchnata trwy addysg, gwobrau, mentrau sy'n esblygu'n barhaus a mewnwelediadau o'r radd flaenaf i strategaethau marchnata sy'n cynhyrchu canlyniadau. Mae'r sefydliad yn cydnabod y brandiau, y marchnatwyr a'r asiantaethau mwyaf effeithiol, yn fyd-eang, yn rhanbarthol ac yn lleol trwy ei raglenni gwobrau 50+ ar draws y byd a thrwy ei safleoedd effeithiolrwydd chwenychedig, Mynegai Effie. Ers 1968, mae Effie yn cael ei adnabod fel symbol byd-eang o gyflawniad, tra'n gwasanaethu fel adnodd i lywio dyfodol llwyddiant marchnata. Am fwy o fanylion, ewch i efffie.org.
