Mewn Un Brawddeg…
Beth yw camsyniad cyffredin am effeithiolrwydd marchnata?
ROO (Return on Objective) and ROE (Return on Experience) are just as important as ROI when measuring effectiveness.
What’s the biggest factor hindering marketing effectiveness?
One of the biggest factors hindering marketing effectiveness is when campaigns try to address too many things at once, rather than focusing on one single USP.
Beth yw un arferiad y dylai marchnatwyr heddiw ei fabwysiadu i wella effeithiolrwydd?
Experiment, test, adjust: A/B testing should go beyond social platforms and include a variation of headlines, creatives, and CTAs for each of your target audiences.
Beth yw gwers allweddol am effeithiolrwydd marchnata rydych chi wedi'i dysgu o brofiad?
True effectiveness stems from integration and breaking silos between marketing sub-functions and across your agencies.
Simon Ornelis served on the jury for the 2024 Gwobrau MENA Effie cystadleuaeth.
