Mewn Un Brawddeg…
Sut ydych chi'n diffinio marchnata effeithiol?
If marketing has one goal, it’s to reach consumers at the moments that most influence their decisions.
Pa duedd(iau) marchnata ydych chi'n gyffrous amdanynt ar hyn o bryd?
In professional services we are forced to be ahead of practice, AND to slow down those aspects of it that dilute thinking and action. Marketing is entangled in common sense, which reflects fashionable idiosyncrasies, emergency solutions and premeditated “smartness.” Therefore, the anti-trend I’m most excited about right now is a return to “fundamentals.”
Sut mae creadigrwydd yn gyrru effeithiolrwydd?
Creativity drives effectiveness when it meets business goals and drives sustainable impact over time.
Beth yw'r rhwystr mwyaf i effeithiolrwydd marchnata?
Competence gaps and lack of marketing expertise (something common in our discipline) are the biggest roadblocks to marketing effectiveness.
Sut olwg fydd ar farchnata yn y pum mlynedd nesaf, yn eich gobaith chi?
It has moved more to evidence-based marketing effectiveness processes. The budget is often as big as capex but has none of the rigour. This has to change.
Bo was a 2022 Effie Awards Denmark barnwr. Gweld mwy o nodweddion Mewn Un Brawddeg.
