Asif Aziz, Chief Commercial Officer, Jazz

Mewn un frawddeg…Beth yw'r cyngor gorau y gallwch ei gynnig i farchnatwyr heddiw?

Never act upon a single data point; always triangulate multiple data points to come to an insight.

Sut ydych chi'n diffinio marchnata effeithiol?

The ability to a build a strong narrative that connects and resonates to deliver results.

Sut gall marchnatwyr aros yn effeithiol ar adegau o her?

Go where your audience and customers are going, not where they have been.

Asif Aziz served on the Final Round jury for the 2020 Gwobrau Effie Pacistan cystadleuaeth.