As part of Effie’s long-standing partnership with Ipsos, we teamed up to analyze the 2024 Global Effie Best of the Best Effie entrants and winners to pinpoint the levers that powered the most effective marketing of the year.
The 2024 Global Best of the Best Effie Awards were open to Gold and Grand Effie winners from all national and regional 2023 Effie Awards competitions.
Check out some of the latest insights from Ipsos x Global Best of the Best Effies to inspire your creative process, sharpen your strategic thinking, and guide you towards creative excellence.
Also hear from our Global CEO, Traci Alfordová, and Ipsos’ Global Head of Creative Excellence, Shaun Dix, as they unpack the creative drivers behind 2024’s most powerful advertising. They discuss the trends, strategies, and core principles that transform creative ideas into Effie Award-winning work.
