Jednou větou…
What’s your personal North Star when aiming for effectiveness?
Creating ads that don’t just get noticed but change behavior – if it doesn’t move someone to act, it’s just decoration.
What’s the most underrated factor in achieving long-term effectiveness?
Empathy. When brands consistently feel what people feel, they stop interrupting and start becoming truly indispensable.
What’s one thing marketers should stop doing to be more effective?
Stop obsessing over ‘cool’ – impactful creativity isn’t trendy, it’s timeless.
What mindset shift has helped you become a more effective marketer?
Learning to trust intuition backed by data. Your gut tells you where to go, and the metrics confirm you’ve arrived.
What’s a recent trend that is improving marketing effectiveness?
Brands embracing emotional vulnerability. Recognizing we’re not selling to consumers, we’re connecting with humans.
What’s one question every marketer should ask before launching a campaign?
Will people genuinely care, or am I just satisfying my own ego?
Huelander Escalante was a 2025 Effie Awards Costa Rica soudce.
