Jednou větou…
What’s the biggest factor driving marketing effectiveness today?
In an age of content abundance and attention scarcity, the killer ingredient for effectiveness is creativity.
Jaká je klíčová lekce o efektivitě marketingu, kterou jste se naučili ze zkušeností?
Real marketing effectiveness can only come from long- and short-term activities that strengthen the brand.
Jaká je běžná mylná představa o účinnosti marketingu?
Effectiveness is often only associated with results related to conversion or bottom of the funnel marketing, but in fact it’s relevant across the whole funnel.
Damayanti Purkayastha served on the jury for the 2024 MENA Effie Awards soutěž.
