CLIENT
Singtel
Lynette Poh, Head of Marketing Communications
Bill Ang, Director (Brand Marketing)
Andrea Joy Dragon, Brand Development Manager
Jace Cheng, Marketing Executive
AGENCY
Sharim Gubbels, Executive Creative Director
Airina Imran, Creative Director
Dominic Ho, Senior Art Director
Raphael Cheong, Copywriter
Adela Andrei , Group Account Director
Marissa Lim, Senior Account Executive
OMD Singapore
Publicis Singapore
Valerie Wang, Strategy Director
Zulayha Sharin, Strategy Manager
Kerina Chan, Creative Services Manager
The Sweetshop
Matthys Boshoff, Director
Penny Woo, Executive Producer
Augustine Fernandes, Producer
Prodigious Singapore
Kit Yee Chow, Senior Producer
SUMMARY
Singaporeans are sceptical about bundle deals - they don’t feel they offer true value.
So we created Singtel Super Stacker - to prove them wrong. We named the product, we designed the product logo and created the concept to link it to kiasuism because it’s the most recognisable shorthand for VALUE in Singapore.
The result? Exceeded target KPIs by 5x with Singtel Super Stacker in just two months, and thus convinced Singaporeans that this bundle plan is really, really worth it.
