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Peek Freans Sooper Soft Bakes
Peek Freans Sooper Soft Bakes

RAN IN: Pakistan

CLIENT
EBM

Aaminah Saeed, General Manager Marketing
Asad Saeed, DGM Marketing
Humair Kandhari, Marketing Manager
Usna Tariq, ABM
Attiyah Khan, Head of Corp Comms & PR
Syed Inam Ur Rehman, Media Manager

AGENCY
Adcom Pvt. Ltd. *Lead Agency

Imran Syed, CEO
Alifia Dairkee, ECD
Ayesha Farid, Director Strategy
Nadeem Farooq Paracha, Head of Ideas
Mustafa Awan, Business Director
Mubeshar Aziz, Head of Account Management
Ali Malik, Associate Director Strategy
Faraz Shamshad, Associate Creative Director
Shakir Khan, Creative Director Design
Mehdi Siddiq, Sr. Account Manager
Hiba Alvi, Senior Strategy Associate
Osama Haseeb Khan, ACD Design


PH Solutions



Walnut Communications Private Limited



Alchemists



SUMMARY

While it takes years for new brands to gain leadership in a new category, Sooper Soft Bakes gained leadership position in plain cakes segment within just 9 months post launch. With a unique product offering of a single serve plain cake in the shape of a madeleine along with Sooper’s iconic combination of egg and milk, Sooper Soft Bakes leveraged the legacy of its master brand and targeted tea consumption occasion across all ages and SECs with its unique dunk-able format.

CASE VIDEO


Medium Featured On Video: Branded Content – Editorial,Branded Content – Product Placement,Digital Mktg. – Content Promotion,Digital Mktg. – Influencers,Digital Mktg. - SEM,Digital Mktg. - SEO,Digital Mktg. – Short Video (:15-3 min.),Digital Mktg. – Social: Paid,OOH – Billboards,Packaging & Product Design,Public Relations,Radio,Influencer / Key Opinion Leader,TV

Language: English