CLIENT
Reckitt Benckiser
Humayun Farooq, Marketing Driector
Nameer Jamillee, Head of PR
Yumna Khan, PR Manager
Mehtaz Khan, Category Brand Manger
AGENCY
Ali Rez, Regional ECD
Faryal Ali, Associate Creative Director
Taha Qais, Account Manager
Raza Humayyun, Creative Manager
Saad Hussain , Senior Graphic Designer
Alize Munir, Head of Social
PH Solutions
Pheby Haroon, Partner
Mahrukh Khan, Partner
Aaiza Alam, Partner
SUMMARY
Dettol's sub brand Hoga Saaf Pakistan has always been an action led platform. Cleanliness drives and behavioural changes in health and hygiene are at the heart of the brand. This year instead of doing a typical patriotic message for Pakistan day, the brand decided to do a two versions of a patriotic song with a twist. This was the first patriotic trashiest video in the world. The first video was launched on Pakistan day with a legendary Pakistani singer standing in heaps of trash, second video was the cleaned version.
