CLIENT
Unilever Pakistan Limited
Shaheryar Khan, Assistant Brand Manager
Zahra Millwala, Brand Manager
Fizza Ijaz, Marketing Manager - Skin Care
Hassan Ahmed, Assistant Brand Manager
AGENCY
Kiran Murad, Creative Consultant
Nabeel Danish , Account Director
Alizae Munawer Hussain, Senior Account Executive
GroupM
Shamin Ahmad, Associate Business Director
Saviya Atiq, Media Planner
Kinetic Pakistan
Talal Ahmed Qureshi, Key Account Manager
Empact Activation Services
SUMMARY
It’s rare to see a single brand dominate a category for years with a legacy that is passed down generations. It’s rarer to see that brand risk this legacy and evolve for the betterment of society to turnaround how the category shapes the lives of its consumers. Glow & Lovely is such a story - successfully turning around brand identity that encompasses name, personality, proposition and packaging. Evolving the accepted standards of beauty for consumers to realize there is beauty in all skin tones - Abh Har Chehra Karey Glow.
