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TRESemme
Salon@Home

RAN IN: Pakistan

CLIENT
Unilever Pakistan Limited

Zoha Akhtar, ABM TRESEMME
Suniya Jawaid, AM
Zaeem Khan, Marketing manager haircare
Asima Haq, BPC Director
Mehreen Siddiqui, bm
Bilal Khan, Design Director

AGENCY
Team Reactivate Pvt. Ltd *Lead Agency

Raza Faisal, Business Lead
Abdullah Ahmed, Business Lead
Saira Qureshi, Creative Director


Talking Point



Mindshare Pakistan

Murtaza Zaidi, Media Planner
Maaz Ullah Siddiqui, Media Planner
Ather Mulla, Media Planner


SUMMARY

We had to establish the professional credentials of TRESemme and build it as a premium brand for women looking for salon quality hair. Our TG: professionally ambitious TRESetters take their fashion inspirations very seriously, they follow specific influencers when curating their own style. Salon@Home equipped and inspired girls in achieving salon quality hair at home so they can confidently make their presence count. Did this by leveraging digital influencers and a professional hair expert to curate contextually relevant hair tutorial webisodes to bring salon@home to TRESetters

CASE VIDEO


Medium Featured On Video: Digital Mktg. – Affiliate,Digital Mktg. – Content Promotion,Digital Mktg. – Display Ads,Digital Mktg. – Influencers,Digital Mktg. – Long Video (3+ min.),Digital Mktg. – Mobile,Digital Mktg. – Programmatic Display Ads,Digital Mktg. - SEO,Digital Mktg. – Social: Organic,Digital Mktg. – Social: Paid,Digital Mktg. – Video Ads,Public Relations,Influencer / Key Opinion Leader

Language: English