CLIENT
P&G (
Khurram Kidwai, Commercial Leader
Azmeenay Arshad, Brand Director - Baby Care
Hussain Ali, Senior Brand Manager- Baby Care
Jahanzeb Khalid, Media Director
Shafia Naseer, Senior Communications Manager
Omer Khalid, Senior Purchasing Manager
Sabih Siddiqui, Manager – Analytics & Insights
Rabia Nabeel, Director – Analytics & Insights
AGENCY
Muhammad Sami, Account Director
Tehreem Waheed, Senior Account Manager
Yasser Shah, Creative Director
Faraz Shamshad, Associate Creative Director
Ayesha Farid, Director Strategy
Sarah Moquim, Executive Creative Director
Saad Shamim, Associate Creative Director- Design
shayan moin, Senior Manager Digital - Creative & UX
Starcom Mediavest Pakistan
Sameet Jivani, Senior Media Planner
Haris Paracha, Associate Director
Symmetry Group
Uzair Ahmed, CEO
Urooj Vohra, Manager Strategy & Planning
SUMMARY
Working fathers sometimes miss their child’s birth while at work as most organizations do not provide adequate paternity leave. #PampersForPaternity was a campaign designed to change the work norms of Pakistan providing better work-life balance for fathers. Leading by example, Pampers announced 8 weeks of paid paternal leave which created waves across corporate Pakistan and numerous companies followed their lead. The campaign was a trending topic and increased fathers trust in the brand arresting Pampers’ share decline.
