CLIENT
P&G (
Khurram Kidwai, Commercial Leader
Azmeenay Arshad, Brand Director - Baby Care
Hussain Ali, Senior Brand Manager- Baby Care
Jahanzeb Khalid, Media Director
Shafia Naseer, Senior Communications Manager
Omer Khalid, Senior Purchasing Manager
Sabih Siddiqui, Manager – Analytics & Insights
Rabia Nabeel, Director – Analytics & Insights
AGENCY
Muhammad Sami, Account Director
Tehreem Waheed, Senior Account Manager
Yasser Shah, Creative Director
Faraz Shamshad, Associate Creative Director
Ayesha Farid, Director Strategy
Sarah Moquim, Executive Creative Director
Saad Shamim, Associate Creative Director- Design
shayan moin, Senior Manager Digital - Creative & UX
Starcom Mediavest Pakistan
Sameet Jivani, Senior Media Planner
Haris Paracha, Associate Director
Symmetry Group
Uzair Ahmed, CEO
Urooj Vohra, Manager Strategy & Planning
SUMMARY
On Father’s Day 2021, Pampers was determined to win the hearts and minds of fathers. Pampers became an advocate for paternity leave, creating a heartfelt DVC showcasing a father who misses out on childbirth due to work commitments. The campaign resonated with fathers and organizations alike, with appreciation from business leaders and consumers across the board. Pampers was able to arrest its decline in Modern Trade for the first time in 3 years and became the highest rated brand by consumers in September 2021.
