CLIENT
Reckitt Benckiser
Anam Khan, Senior Brand Manager
Humayun Farooq, Marketing Director
Kashan Hasan, GM
Shayan Ahmed, Media Manager
Nameer Jamillee, Corporate Communications and External Affairs Manager
Yamnah Khan, AM PR
Mohammad Owais Ayaz, AM- Digital Performance
Zara Khan, ABM
Muhammad Shariq Farooq, National BTL Manager
Marium Jafri, Trade Marketing Manager
Alizeh Zubair, MT
Ushna Saleem, Project Trainee
Sonia Zubair, MT
Umair Haroon, Project Trainee
AGENCY
Tasneem Lakhani, Business Director
Sohaib Kazmi, Account Director
Lalain Rizvi, Content & Community Executive
Mohibullah Panjwani, Account Manager
Raza Humayyun, Social Media Executive
Zahra Hussain, Strategy & Planning
Moiz ud Din, Associate Creative Director
Atiya Zaidi, Managing Director
Taha Qais, Account Manager
Faryal Ali, Associate Creative Director
Haroon Rashid, Head of Design
Talking Point
Erum Shahid, Client Relationship Manager
Madeeha Basaria, Media public Relations Manager
Fareshteh Aslam, CEO
Seeme Production
Nida Lakhani, Global Executive Producer
Formula Films
Farooq Mannan, Director
Farhan Khattak, Assistant Director
Blitz Advertising (Pvt.) Ltd.
Shaukat Mahmud, Chief Operating Officer - Spark Conventional
Asif Ali, Director Media Investments
Iftikhar Nabi, Senior Manager - Planning and Buying
Faisal Javed, Senior Manager - Planning and Strategy
Ahsen Idris, CEO
SUMMARY
Pakistani women were stranded at home following the advent of Covid-19 and subsequent government-imposed lockdowns that stopped businesses, stores, and parlours from operating on a regular basis. Consumers feared to contact with external influences for fear of catching Covid, but this didn't stop them from wanting to appear their best, according to Veet Pakistan. Veet understood that its broad line of hair removal products, helped users to attain salon-like results at home. To increase brand relevance and drive trial among parlor-goers, Veet created the 'Bring Your Parlor Home' campaign.
