EBM

Humair Kandhari, Senior Brand Manager
Asad Saeed, Marketing Manager
Aaminah Saeed, General Manager Marketing
Sundus Altaf, ABM
SHAHZAIN MUNIR, Executive Director
Attiyah Khan, Senior Manager Public Relations and CSR
Syed Inam Ur Rehman, Senior Manager Media
Sidra Khan, Trade Marketing Manager

Adcom Pvt. Ltd. *Lead Agency

Alifia Dairkee, Creative Director
Ayesha Fariduddin, Head of Strategy
Ali Malik, Associate Director Strategy
Nadeem Farooq Paracha, Head of Ideas
Mustafa Awan, Business Director
Mubeshar Aziz, Head of Account Management
Saad Saleem, Account Director
Mehdi Siddiq, Account Manager
Usama Qasmi, Creative Manager
Tehreem Samad, Associate Director Digital
Osama Haseeb Khan, Head of Design

Syntax Communication

m/SIX

Seasonal cycles create dips in consumption and sales, brands feel helpless about; and think of them as the order of nature. Sooper experienced such a natural dip during Ramadan, where people fast in day and the iftar meal is filled with traditional snacks, leaving little room for biscuit consumption. By identifying a potential consumption occasion with tea right after iftar and driving its relevance with Ramadan, Sooper was able to drive sales growth and reverse the seasonal sales dip successfully, increase usage and positively impacting brand health parameters.