CLIENT
NESTLE
Zainab Mehmood, Brand Manager
Fuad Ghazanfar, BEO
Faisal Rana, Head of Commnuications
Ali Imran Memon, Media Manager
Hamza Butt, Media Manager
AGENCY
RED Communication Arts (Pvt) Ltd *Lead Agency
Zareen Rathor, ECD
Hamza Amjad, ACD
Jeremiah Edgar, Creative Manager
Minhaj Rafi , Senior Art Director
Abdus Sami Baig, Associate Art Director
Zohaib Burki, Group Account Director
Rashid Subhani, Senior Animator
Mobeen Akhtar, Account Manager
Sabene Saigol, CEO
Hammad Hasan, COO
Fahad Babur, General Manager
Saba Rabia, Creative Manager
Muhammad Azeem, Animator
Sikander Ali, Creative Manager
Umar Hayat, Print Production Manager
GROUP M (MAXUS AND ESP)
SUMMARY
Dominated by established giants, our category offers tough competition to any new contender. However, a demand for on-the-go cold coffee existed within the Gen Z and millennials who wanted variety in coffee and consume it on the go. The only available options were imported options or coffeeshops/cafés; both were quite expensive.In 2020, NESCAFÉ launched cold coffee to cater to the young adults with a Gen Z centric communication and taste that mirrors the café style cold coffee as an ideal beverage which soon became one of the fastest growing beverages.
