Unilever Pakistan Limited

Ogilvy Pakistan *Lead Agency

Naved Qureshi, Senior Executive Director
Hasaan Jalil, Senior Account Director
Anosha Islam , Creative Director
Farhan Faisal, Account Manager
Zahra Ali, Director Planning
Waleed Ansari, Head Of Design

GroupM Pakistan

Murtaza Zaidi, Senior Media Planner
Shamin Ahmad, Associate Business Director
Maaz Ullah Siddiqui, Media Planner
Hammad Baiq, Investment Lead
Zakir Bilal, Associate Director - Buying

Talking Point

Fareshteh Aslam, CEO
Marium Karimi, Head of Client Relationship
Harris Javaid, Head of Media Relations and Strategy

HuqooqePakistan

Seema Jaffer, Executive Director

The #TumMazbootHo campaign provides a case study into how a brand can drive positive social change while meeting its business objectives. Partnering with the ministry of Human Rights, Lifebuoy shampoo came up with a message of raising stronger daughters who give mothers the strength to stand up against domestic violence. The message struck a chord with consumers leading to a massive jump across mind measure for the brand and increased awareness/action on the issue.