CLIENT
P&G (
Khurram Kidwai, Commercial Director – Household Care
Jaffar Hashim, Brand Director - Fabric Care
Tania Bhurgri, Senior Brand Manager
Muhammad Osama, Brand Manager
Syed Mohammad Ashraf, Senior Brand Manager
Jahanzeb Khalid, Media director
Rabia Nabeel, Analytics and Insights Director
AGENCY
Muhammad Sami, Account Director
Mujtaba Mirza, Senior Account Manager
Sarah Moquim, Executive creative director
Yasser Shah, Creative Director
Faraz Shamshad, Associate creative director
shayan moin, Senior Manager - Digital
Ali Malik, Associate Director Strategy
Ayesha Farid, Head Of Strategy
Starcom Media Vest
Sameet Jivani, Senior Media Planner
Symmetry Group
Uzair Ahmed, CEO
Urooj Vohra, Manager Strategy & Planning
SUMMARY
In a world where marketing is driven by claims, we were effective in gaining the trust of the consumer by not only claiming superiority but providing clear proof to the consumer, helping us gain ownership of the strongest consumer driver in the detergent category; stain removal.
We were thus able to drive sustained growth for our brand in terms of the Fastest growing detergent in Pakistan: +4% yearly share gain (2019-2021), +10% consistent business growth, undisputed winner on ‘Stain Removal’ equity.
