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National Ketchup
National Ketchup Factory – Fun Kay Saath Learning Zaroori

RAN IN: Pakistan

CLIENT
National Foods Limited

Rizwan Ali, Head of Media & Digital
Wajahat Eijaz, Head of Marketing - Kitchen Division
Ali Rashid Khan, Head of Marketing - Food Division
Hatif Yousuf Khan, Senior Brand Manager
Mushahid Khan, Brand Manager
Faiza Azam Bachani, Assistant Manager - Digital
Sanna Ansari, Assistant Brand Manager
Armenay Shehzad, Assistant Brand Manager

AGENCY
MediaVest *Lead Agency

Izhar Khan, Manager Planning
Danish Aslam, Senior Media Planner
Samra Ansari, Media Planner
Aun Raza, Senior Media Planner


Ailaan Advertising *Lead Agency



Digitz (Pvt) Ltd.


Hasnain Muhammad, Group Account Manager
Sana Shakeel, Creative Manager
Abeera Qazi, Campaign Manager
Hira Saleem, Social Media Executive
Zobia Hakim, Strategy Manager
Muhammad Aslam, Senior Designer
Syed Harris, Senior Designer
Owais Ahmed, Animator


SUMMARY

National Foods Limited (NFL), a Pakistani multinational food products company, launched a fun and educational food series aimed at children in Pakistan, National Ketchup Factory, to strengthen its brand equity and cement its market share.  National managed to grow its market share with sales spiked by 29%. Brand Equity Index grew by increasing National Ketchup as the Most Preferred (78% | +2) And Recommended (80% | +5) Brand. 

CASE VIDEO


Medium Featured On Video: Branded Content – Product Placement,Digital Mktg. – Content Promotion,Digital Mktg. – Influencers,Digital Mktg. – Short Video (:15-3 min.),Digital Mktg. – Video Ads,Public Relations,Influencer / Key Opinion Leader

Language: English