PMCL JAZZ

Shoaib Ehsan Aftab, Head of Brands & Communication
Sidra Ahmad, Brand Manager
Jawad Hassan, Head of Marketing Operations
Muhammad Alam, Stream Head Media
Ifrah Allaudin, Brand Specialist
Syed Khush Muhammad Shah, Expert Strategic Media
Zainab Hashim, Expert Performance Marketing

Fishbowl (Pvt) Ltd *Lead Agency

Iris Digital (Symmetry Group)

Blitz Advertising

Despite making up half of Pakistan’s population, less than 50% of Pakistani women own cellphones. In an era where mobile phones have become a necessity, connecting one with their family and giving them access to economic opportunities, Jazz chose to champion Pakistani women’s right to own a phone. Creating a lasting positive impact on Women’s Day, #JazzChoosesToChallenge triggered conversation around this issue. Within 24-hours, the campaign amassed over 5.6 million impressions and 2.2k+ mentions, resulting in +40% and +25% sales to women for Jazz’s DIGIT 4G smartphones and SIMs respectively.