Nestle Canada

Gary Batey, Leader, Confectionary Marketing
Christine McLean, Marketing Manager
Eryn Beard, Assistant Marketing Manager
Ted Rideout, Consumer Communications

JWT North America *Lead Agency

Jack Perone, VP Director of Strategic Planning
Martin Shewchuk, EVP Executive Creative Director
Carolyn Bingham, VP Group Account Director
Craig Markou, Art Director, Group Creative Head
Colin Winn, Copywriter, Group Creative Head
Andrew Knight, Account Supervisor

If you fall out of the top 20 chocolate bar rankings in Canada, its a death warrant. That was the fate awaiting Kit Kat Chunky. But in 2010, we found a way to reverse Kit Kats fortunes. Chunky was competing in a category of big chocolate bars that were meant to satisfy hunger cravings, but the Chunky was considered a light eat compared to its competitors. So we redefined the word big: instead of offering a big eat, we would offer a big hit of chocolate.