CLIENT
SC Johnson
Cansu Uz, Regional Brand Manager
Yasmin Kadrioglu, Marketing Manager, MENAPT
Deniz Nalci, Marketing Director, MENAPT
Lukasz Domanski, Director
AGENCY
Claudia Al Moundalak, Planning Manager
Atieh Malkawi, Senior Planning Executive
Stephanie Medledge, Senior Director
Abner Lobo, Manager - Social Media
Nare Ohanyan, Executive - Social Media
Dalia Nasser, Associate Director
PHD Egypt
Mariam Ezz, BUD
Rana Shams, Director
Salma Gamil, Senior Manager
Shahira Ashour, shahira.ashour@phdmedia.com
Ahmed Shahin, Performance Manager
Mohamed El Sayed, Buying Manager
Mahmoud Gamal, Head of Digital Investment
Mina Boushra , Digital Performance Manager
Mohamed Wael, Digital Performance Executive
SUMMARY
The campaign was effective in its ability to join up social media with an experiential activation such that Glade, a shrinking brand in the Air Care category could benefit at a marketing and business level. Ironically, the campaign centred on out of the b