CLIENT
Al Futtaim Toyota
Saad Abdullah, GM
Katib Belkhodja, Marketing Director
Yazan Almbaidin, Performance Manager
Hicham Younis, Marketing Manager
Karim Hassanein, Digital Manager
AGENCY
Roxane Magbanua, Executive Business Director
Chandni Varma, Senior Director
Lynn Kharrat, Planning Executive
Bilal Soomro, Planning Manager
Ihab Halawy, Investment Manager
DMS ( a Choueiri Group Brand) *Lead Agency
Mathieu Yarak, Group Senior Director
Teresa Gilabert, Audience Senior Manager
Yasmine Rohban, Senior Research Manager
Mirza Abbas Agha, DMP Lead
Daniel Garcia, Audience Director
Memac Ogilvy
Jean-Pierre De Villiers, Group Creative Director
Kenneth Monis, Director
Marko Radzic, Strategy Director
Johan DSouza, Manager
Kenneth Monis, Senior Art Director
Kenneth Monis, Senior Copywriter
Shadi Kharmacho, Head of Arabic Copy
Andre Souza, Senior Visualizer
Hadi Ballout, Managing Partner
SUMMARY
In a world where hyperbolic sentiments relating to the power of data seem to conflict head-on with consumers willingness to part with it and indeed the value they are delivered for doing so, Toyota has simplified the complex in a way that demon