Almarai Company

Nabil Sleiman, Head of Marketing Communications
Abdullah Al Otaibi, Head of Corporate Communication
Sinan Dmairi, Corporate Marketing Manager

Wunderman Thompson Riyadh *Lead Agency

Chafic Haddad, Chief Creative Officer
Rayyan Aoun, Executive Creative Officer
Dana Al Kutoubi, Head of Strategy
Alaa Abu Hammeen, Business Director
Amr Wagih, Creative Director
Noor Wafa, Copywriter
Dia Alomari, Art Director
Joe Aboudaher, Head of Production
Wael Almadani, TV Producer
Jamil Ghrawi, TV Producer

SPARK

Generosity is a pillar of Islam and its community. So, come Ramadan, naturally that generosity triples. But, unintentionally, food waste triples too. Consequently, it is also the most anticipated month among food brands. Because, well, sales triple. Almarai, Saudi’s leading food brand, wanted to lead Saudi and itself, into a better tomorrow. Introducing, Almarai: let’s all sacrifice a third. In an unprecedent and bold move, we made the first every Ramadan campaign, asking Saudi to buy on third less products, while all other communication were showing triple the food.