Shell Lubricants

Sameh Saeb, Marketing Director Shell Lubricants Egypt
Marwa Salem, Brand Manager Shell Helix Egypt
Hana Abdel Hakim, Shell Helix Associate Brand Manager

Wunderman Thompson Cairo *Lead Agency

Mai Azmy, Managing Diriector
Salma Hamouda, Executive Director
Malek Sharif, Creative Director
Ahmed Wahid, Creative Director
Menna Haggras, Account Director
Mohamed Fouad, Executive Creative Director
Diana Jebally, Head of Production
Perihan Baher, Experience Business Director
Islam Khaled, Copywriter
Hadeer El Sheikh, Post Producer
Basma Abaza, Agency Producer
Ahd Eissa, Experience Account Executive
Hassan El Sada, Deputy Managing Director
Perihan Moushir, Account Manager

With Shell Helix synthetic premium range losing volume shares to own cheaper product lines, it was time to capture an audience that spends daily long driving hours and consumes high volumes of engine oil. Since these drivers (known as Captains in Egypt) feel undervalued, and constantly long for an upgrade. Shell Helix has captured this urge. Shell Helix Commander is not just a redesigned line extension, it is also a life-changing program for captains who are short on cash flow and time. Shell Helix synthetic range grew exponentially. ¦hell Helix synthetic premium range losing volume shares to cheaper product lines. It was time to capture an audience that spends daily long hours of driving (consuming high volumes of engine oil), educating them what the synthetic line can offer them. The urge for an upgrade that such drivers (known as Captains in Egypt) feel was captured. Introducing Shell Helix Commander is a redesigned line extension, and a life-changing program for captains who are short on cash flow and time. Shell Helix synthetic range volume share rose exponentially.