Subaru of America

Alan Bethke, Senior Vice President, Marketing
Brian Cavallucci, Associate Director, Advertising
Jack Kelly, Digital & Social Marketing Manager
Ashley Estes, Love Promise Community Commitment Manager
Bridget Hanrahan Spohn, Associate Director, Marketing Operations
Amy Strawbridge, Brand Partnerships and Experiential Marketing Manager
Liz Edelen, Love Promise Community Commitment Manager
Kirsten Anderson, Love Promise Community Commitment Specialist
Rob Font, Director, Digital Customer Experience & Marketing Analytics
Michelle Shoultes, Retail Relationship Marketing Manager
Linda Toepel, Managing Paralegal
Diane Anton, Corporate Communications Manager

Carmichael Lynch *Lead Agency

Randy Hughes, Executive Creative Director, Senior Partner
Brad Harrison, Creative Director, Partner
Dean Buckhorn, Group Creative Director
Meagan Pagliara, Executive Planning Director
Taylor Lord, Associate Media Director
Kendra Komejan Young, Account Supervisor
Marcus Fischer, Chief Executive Officer
Neil Goodspeed, Director of Media, Senior Partner
Jenn Kern, Group Media Director
Brad Williams, Managing Director, Partner
Amy Jo Preisler, Account Director
Priscilla Arthur, Group Account Director
Lauren Stoelk, Media Supervisor
Haley Morris, Senior Media Planner
Katlyn Plourde, Media Supervisor
Andrea Thelen, Senior Project Manager
Henni Iwarsson, Executive Producer
Bridgit Flom, Brand Planner
Michelle Lippman, Senior Writer
Tal Tahir, Senior Designer
Courtney Thomas, Group Account Director
Matt Avignon-Petersen, Associate Social Director
Katia Holmes, Group Account Director
Myka Radl, Project Management Supervisor
Rich McGeheran, Director of Digital Production
Michale Sevy, Senior Digital Producer
Tara DiNicola, Content Business Manager
Jen Knutson, Talent Payments Specialist

If there’s one thing Subaru is known for beyond award-winning vehicles, it’s dogs. So when Subaru needed a way to capture attention during a 9½-month vehicle launch drought, we turned to our four-legged friends – establishing National #MakeADogsDay to rally dog lovers around Subaru during our quietest month. The initiative was a raging success. The campaign catapulted Subaru conversation volume to 1.5x that of a launch, donated ~$100,000 to ASPCA, and helped 2,500+ shelter animals get adopted/receive medical care. Most importantly, Subaru beat October sales YOY.