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KROKI KROKET
HRSKANJE KOJE PALI

RAN IN: Croatia

CLIENT
Intersnack Adria d.o.o.

Sonja Vičević, Brand Manager
Dino Bijač, Marketing and R&D Director

AGENCY
Imago Ogilvy *Lead Agency

Darko Bosnar, Creative Director
Josip Buzov, Copywriter
Barbara Sabo, Copywriter
Saša Perić, Art Director Senior
Tea Šubat, Designer
Andrea Antunovic, Account Manager
Iva Bokšić, Strategic Planner


Drap *Lead Agency

Tvrtko Kračun, Digital Account Manager


PHD Media



Degordian



SUMMARY

Jasnom kreativnom vizijom, specifičnim targetom i pomno odabranim i kreativi prilagođenim formatima, Kroki Kroket je, hrsk po hrsk, vraćen u život. Ne samo da je pad tržišnog udjela zaustavljen, već je, u vrijeme trajanja kampanje, trend obrnut i pretvoren u rast, a na razini godine tržišni udio je stabiliziran. Brand je spašen, a hrskanje je upalilo.


Medium Featured On Video: Gerila,Interaktivno/Online,SAMPLING,Društvene mreže,TV

Objectives: Povećanje prodaje, volumena

Type: B2C

Language: Croatian