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Darlie Toothpaste
Rejuvenating the Darlie Brand for a New Era

RAN IN: Hong Kong

CLIENT
Hawley & Hazel Asia Investment Company Limited

Ivy Hui, Marketing Manager
Ramsy Yeung, Group Marketing Director

AGENCY
Narrow Door *Lead Agency

Terry Tsang, Director
Joey Cheng, Creative Director
Kit Yu, Creative Director
Suki Chung, Associate Creative Director
Casey Mak, Senior Content & Account Manager
Kathy Chan, Account Director
Chloe Yiu, Account Executive
Sherrie Poon, Account Manager


SUMMARY

Darlie, a well-known toothpaste brand in Hong Kong, was suffering from a long term decline in market share, losing to competitors with more innovative features and trendier image. To rejuvenate the brand for a new era, Darlie partnered with celebrity Keung To to run an emotive campaign that told his back story and inspired a younger generation of audiences to form genuine connections with each other through confident smiles. 

CASE VIDEO


Medium Featured On Video: Digital Mktg. – Short Video (:15-3 min.) ,Digital Mktg. – Social: Organic ,Digital Mktg. – Social: Paid,Digital Mktg. – Video Ads,OOH – Billboards,OOH – Other Outdoor,OOH - Transportation,Retail Experience: Digital,Retail Experience: In Store,User Generated Content & Reviews

Language: English