CLIENT
Google (Canada)
Chris Henry, Sr Product Marketing Manager
Andrew Rapsey, Head of Consumer & Retail Marketing
Laura Pearce , Country Marketing Manager
AGENCY
Nicole Ellerton, Group Creative Director
Jacob Greer, Group Creative Director
Andrea Romanelli , Associate Creative Director
Jon Taylor , Associate Creative Director
Sandra Marston, Group Business Director
Carolyn Khoo, Senior Strategist
Peter Ignazi, Chief Creative Officer
Kelly Croft , Business Director
Heather Blom, Agency Producer
Betsy Tran , Sr Production Manager
Shireen Kok, Sr Studio Lead
Carol Bergin , Sr Proofreader
Simon Tuckett , Retoucher
Asymetric
Evan Landry, Executive Producer
Nick Burry , Executive Producer
Evan Landry, Director
Evan Landry, Line Producer
Evan Landry, Director of Photography
Evan Landry, Casting Director
Alter Ego
Hilda Pereira, Executive Producer
Hilda Pereira, Special Effects Artist
Hilda Pereira, Motion Designer
Hilda Pereira, VFX Assistant
Hilda Pereira, Colourist/Transfer
Hilda Pereira, Assistant
Vapor Music
Kat Stewart, Producer
Kat Stewart, Audio Director
Kat Stewart, Engineer
Saints Editorial
Brian Williams, Executive Producer
Brian Williams, Editor
SUMMARY
Although Google is one of the biggest brands in the world, in the smartphone market their Pixel is a challenger.
Failing to break through in the Canadian market with work adapted from the US, Google needed to connect with Canadians in a way that felt… more Canadian.
We partnered with Chinese-Canadian actor Simu Liu and leveraged Pixel’s Live Translate feature to create an ad entirely in Mandarin, that celebrated Canadians, for all they are.
