McCain Foods Canada

McCain Foods

Matthew Kohler, Managing Director, Canada Retail
Micheal Embir, Brand Director
David Roy, Senior Brand Manager
Laura Kennedy, Senior Brand Manager
Nita Sandhu, Brand Manager
Julia Deep, Associate Brand Manager

Rethink *Lead Agency

Aaron Starkman, Chief Creative Officer
Sean McDonald, Chief Strategy Officer
Mike Dubrick, Chief Creative Officer
Leia Rogers, Executive Creative Director
Lara Palmer, Creative Director
Sam Masooleh, Senior Strategist
Grace Cho, Creative Director / Art Director
Cam Spires, Creative Director / Writer
Eric Seymour, Associate Creative Director / Art Director
Jordon Lawson, Associate Creative Director, Writer
Kai de Bruyn Kops, Group Account Director
Michelle Rupisan, Account Director
Josh Gilmore, Account Supervisor
Dishant Verma, Account Manager
Sara Lemmermeyer, PR Account Director
David Fraser-Winsby, Director of Broadcast Production
Megan O’Connor, Director of Post Production
Sean O’Connor, Creative Director
Sarah Riedlinger, Group Account Director
Kyle Hicks, Associate Director, Digital Production
Thomas McKeen, Senior Motion Designer
Leanne McLellan, Producer (Freelance)
Kaitlyn Vian, PR Specialist
Claire Tam, PR Coordinator
Jessica Liew, Writer (Freelance)

UM Canada

Andrea Neale, Senior Director
Adam Steeves, Supervisor
Joanna Janisse, VP, Client Business Partner

How McCain positioned their product as the greatest crowd pleaser in the world, reclaiming 2.5 years of lost market share in 4 months.