AGENCY
Bensimon Byrne / Narrative / OneMethod *Lead Agency
Joseph Bonnici, Chief Creative Officer
David Mueller, Creative Director
Debbie Chan, Creative Director
Ana Segurajauregui Sanchez, Associate Creative Director / Art Director
Nina Hang, Art Director
Megan Radisa, Writer
Sophia Wilby, Writer
Katie Link, Agency Producer
Marli Bennett, Business Lead
Untitled Films
Tom Evelyn, Director
Tom Evelyn, Executive Producer
Kiel Milligan, Director of Photography
Tom Evelyn, Line Producer
Valerie Moss, VFX Producer
Rooster Post Production
Sarah Carlisle, Editor
Sam McLaren, Producer
MELISSA KAHN, Producer
Fort York VFX
Mike Bishop, VFX Creative Director
James Martin, Lead Flame Artist
Andrew Rolfe, Flame Artist
Abraham Lim, Flame Assistant
Berkeley Inc.
Jared Kuemper, Audio Director / Engineer
Jared Kuemper, Audio Producer
SUMMARY
Using the power of personal experience, White Ribbon developed a PSA which captures a father’s anxiety surrounding having his first daughter. The insight was based the First Daughters’ Effect which was validated by proprietary data. The PSA was launched with an interactive press conference and workshop lead by Minister of WAGE, Marci Ien.
The launch was so successful it was discussed on Canadian Parliament floor resulting in $600 000 funding for White Ribbon. This directly supports workshops based on the common thread of the film directly affecting 10 000 men
