CLIENT
Amnistie Internationale, Canada Francophone
Khoudia Ndiaye, Director of Strategy, Communications and Philanthropic Development
Gabrielle Pauzé, Director of Operations
Camille Ducroquet, Campaign Manager
Zaida Marquez, Campaign Manager
Mathieu Gaubert, Social Media Manager
AGENCY
Graham Lang, Chief Creative Officer
Alexis Caron-Côté, Creative Director
Alexandre Béland, Creative Director
Maxime Mercier, Group Director, Client Engagement
Alexandra Michaud, Producer
Amy Delafontaine, Strategy Director
Gabriel Trépanier, Account Manager
Maeva Moatti, Art Director
Philippe Brosseau, Copywriter
Shauna Lane, Managing Director
Shauna Lane, VP Strategy
Shauna Lane, Account Director
Shauna Lane, Producer
Shauna Lane, Art Director
Shauna Lane, Art Director
Shauna Lane, Copywriter
Shauna Lane, Copywriter
Shauna Lane, Video Production
Shauna Lane, Video Production
Shauna Lane, Video Production
Shauna Lane, Video Production
Shauna Lane, Video Production
Romeo & fils
Jorge Camarotti, Director
France-Aimy Tremblay, Co-Founder, Executive Producer
Vanessa Vick, Producer
BICOM
Virginie Doré-Lemonde, Account Director
Juliette Dubois, Social Media Coordinator
Circonflex
Shauna Lane, Sound Engineer
Shauna Lane, Sound Engineer
Charlène Blanchette, Production Coordinator
SUMMARY
Quebec is the only provincial government in Canada that won’t acknowledge the impact of systemic racism. In order to get the Quebec government to acknowledge systemic racism, we hacked Google Maps to create a pin for systemic racism right across from Quebec Parliament, where people could have a voice. Through this platform, we collected over 500 testimonials and earned a media ROI of 549,999,900% in one month which ended police racial profiling in Quebec.