CLIENT
Royal Canadian Legion
Freeman Chute, Director – Poppy & Remembrance Division
Dion Edmonds, Director of Marketing
Jessica Kovar, Marketing Manager
Leah O’Neill, Marketing Manager
Nujma Bond, Manager, Communications
AGENCY
Wunderman Thompson Canada *Lead Agency
Ari Elkouby, Chief Creative Officer
Raj Gupta, Associate Creative Director
Angeline White, Associate Creative Director
Scott Miskie, EVP, Managing Director
Matt Ball, Chief Strategy Officer
Mike Davidson, Account Director
Barbara Jung, Strategist
Jennifer Cotton, Associate Director of Integrated Production
John Collucci, Editor
Tim Voet, Chief Technology Officer
Shahana Zaib, Project Manager
Kevin Tan, Developer
Pirate Audio
SUMMARY
1 in 4 Canadians under the age of 45 don’t see the importance of Veterans’ week because fewer Canadians have a connection to our military veterans as years go by.
As the world obsessed over NFTs, we learned that data encrypted on the blockchain allowed for content to be immortalized.
To connect with this younger audience we immortalized the names of every fallen Canadian soldier in a series of donation-driving, purchasable NFT poppies.
The “Immortal Poppy” NFTs raised $40,000 in sales and resale royalties while generating 87 million earned impressions.
