Canadian Tire Corporation

Eva Salem, Senior Vice President, Marketing & Brand
Irene Daley, VP, Strategic Marketing
Jonathan Anderson, AVP, Strategic Marketing
Ellen Bishop, AVP, Strategic Marketing
Ashley Curran, AVP, Community Impact and Sport partnerships
Kim Saunders, VP, ESG Strategy & Community Impact
Jane Shaw, SVP, Communications
Stephanie Madalin, VP, Communications
Libby Hunt, AVP, Comminications
Karen Hubert, Manager, Jumpstart Brand and Fundraising
Rebecca Sandiford , Associate Manager-Jumpstart Brand and Fundraising
Derrick Pike, Manager, Sport Partnerships
Michelle Leslie , Advisor, Sport Partnerships

Leo Burnett Toronto *Lead Agency

Ben Tarr, President
Steve Persico, Co-Chief Creative Officer
Lisa Greenberg, Co-Chief Creative Officer
Natasha Dagenais, Managing Director
Tahir Ahmad, SVP, Head of Strategy
Shauna Paolucci, VP, Group Account Director
Pooja Beri, Strategy Director
Dorian Burns-Coyne, Account Director
Devon Toole, Account Supervisor
Gillian Cameron, Senior Strategist

Touche Media

Fort York VFX

Pirate Group Inc.

For 100 years Canadian Tire has been the retailer Canadians have counted on; at the heart of every community. Yet our legacy and proximity were no longer translating into success with a core segment – young millennial families. To secure brand health we needed to increase relevance and loyalty among this audience. From contests to treasure hunts, and summer parties to gaming experiences, Canadian Tire brought the fun. We won their hearts and drove an incredible lift in loyalty memberships, sales, and more.