Metrolinx

Sharyn Byrne Nearing, Vice President Brand, Digital and Product Marketing
Stephanie Trendocher, Brand Manager
Michael Zupanic , Marketing Specialist
Kevin Wright, Senior Brand Advisor

Leo Burnett Toronto *Lead Agency

Kelly Zettel, Creative Director
Tahir Ahmad, Chief Strategy Officer
Ben Tarr, President
Lisa Greenberg, Co Chief Creative Officer
Steve Persico, Co Chief Creative Officer
Natasha Dagenais, Managing Director, Account Services
Michael Mehrasa, Copywriter
Will Cuthbert, Art Director
Shauna Paolucci, Group Account Director
Kali Kyriazis, Producer
Bianca LaPenna, Account Supervisor
Celine Chen, Account Executive

People were losing faith in Metrolinx’s ability to deliver on its mandate - to “build a world-class transit system” - because they couldn’t see the benefits. So we launched a campaign – “More than Transit” – that showed people the personal benefits of better transit: more date nights, more access to homes, etc. As a result, people were more aware of Metrolinx (+48%), increasingly believed Metrolinx was fulfilling its mandate (+8%), and visited the website more (+67%).