CLIENT
Bell Canada
Devorah Lithwick, Chief Brand Officer
Élaine Bissonnette, Director, Brand office
François D’Amour, Senior Manager, Brand office
David Kennedy, VP, Brand & Sponsorship
Mary Deacon, Inaugural Chair & Founder, Bell Let’s Talk Mental Health Initiative
Murray MacDonald, Director, Communications
AGENCY
Émilie Hamou, CHIEF CREATIVE OFFICER
Émilie Hamou, CREATIVE DIRECTION
Émilie Hamou, CHIEF CREATIVE OFFICER
Émilie Hamou, VICE-PRESIDENT, CREATIVE
Émilie Hamou, VICE-PRESIDENT, STRATEGY & STRATEGIC PLANNING
Émilie Hamou, VICE-PRESIDENT, ACCOUNT SERVICES
Émilie Hamou, EXECUTIVE CREATIVE DIRECTION
Émilie Hamou, CREATIVE DIRECTION
Émilie Hamou, CREATIVE DIRECTION
Émilie Hamou, COPYWRITING
Émilie Hamou, COPYWRITING
Émilie Hamou, COPYWRITING
Émilie Hamou, COPYWRITING
Émilie Hamou, COPYWRITING
Émilie Hamou, ART DIRECTION
Émilie Hamou, ART DIRECTION
Émilie Hamou, ART DIRECTION
Émilie Hamou, ART DIRECTION
Émilie Hamou, ART DIRECTION
Émilie Hamou, COPYWRITING
Émilie Hamou, STRATEGIC PLANNING
Émilie Hamou, ACCOUNT SERVICES
Émilie Hamou, ACCOUNT SERVICES
Émilie Hamou, ACCOUNT SERVICES
Émilie Hamou, ACCOUNT SERVICES
Media Experts
SUMMARY
Bell Let's Talk: 12 years of mobilizing a country for mental health. The initiative has managed to destigmatize and evolve the conversation about mental health across Canada, supporting 5.5 million citizens, donating $130 million to-date in support of the cause, and positively influencing the perception of mental health of 84% of Canadians. Bell has expanded the audience and kept the initiative fresh and relevant over the years by evolving along with it and adapting it to new modes of communication that connect with audiences where they are.
