CLIENT
Keurig Dr Pepper Canada
Parul Verma, Brand Manager
Cameron Butt, Marketing Director
AGENCY
Nick Paget, EXECUTIVE CREATIVE DIRECTOR
Alexandre Jourdain, CREATIVE DIRECTION
Darrel Knight, COPYWRITING
Hang Tan Tang, ART DIRECTION
William Labelle, STRATEGIC PLANNING
Émilie Hamou, ACCOUNT SERVICES
Émilie Hamou, ACCOUNT SERVICES
Émilie Hamou, ACCOUNT SERVICES
Émilie Hamou, TECHNICAL DIRECTION
Émilie Hamou, AGENCY PRODUCTION
Émilie Hamou, CHIEF CREATIVE OFFICER
Émilie Hamou, CHIEF CREATIVE OFFICER
Émilie Hamou, VICE-PRESIDENT, CREATIVE
Émilie Hamou, VICE-PRESIDENT, CREATIVE
Émilie Hamou, VICE-PRESIDENT, STRATEGY
Émilie Hamou, VICE-PRESIDENT, ACCOUNT SERVICES
Émilie Hamou, VICE-PRESIDENT, ACCOUNT SERVICES
Émilie Hamou, Principal Director
Émilie Hamou, CREATIVE DIRECTION
Émilie Hamou, COPYWRITING
Émilie Hamou, COPYWRITING
Émilie Hamou, ART DIRECTION
Émilie Hamou, ART DIRECTION & UI DESIGNER
Émilie Hamou, STRATEGIC PLANNING
Émilie Hamou, STRATEGIC PLANNING
Émilie Hamou, STRATEGIC PLANNING
Émilie Hamou, UX DESIGNER
Émilie Hamou, PERFORMANCE ANALYST
Émilie Hamou, ACCOUNT SERVICES
Émilie Hamou, ACCOUNT SERVICES
Émilie Hamou, ACCOUNT SERVICES
Émilie Hamou, DEVELOPER
Émilie Hamou, DEVELOPER
Émilie Hamou, DEVELOPER
Émilie Hamou, USER TESTING
Émilie Hamou, AGENCY PRODUCTION
Émilie Hamou, EDITING
Les Enfants
Mathematic Studios
Circonflex
Havas Média
SUMMARY
By giving Dr. Pepper an ownable point of view that stood in direct opposition to the cultural tsunami of minimalism that so offends our target of big country maximalists, we raised sales by 9.8% in a category that shrunk 2.4%. We met our objectives of increasing our household penetration by 0.4 points and increased our Kantar Brand Power differentiation by 8 points. And we exceeded our market share growth objectives by 0.5 points, increasing market share by 28.5 %, from 2 to 2.56 points.
