The Newfoundland Distillery Co.

Peter Wilkins, Client Lead

Ray Agency *Lead Agency

Jenny Smith , Executive Creative Director
Terri Roberts, Creative Director
Jeff McLean, Creative Director
Chris St. Croix, Campaign Strategist
Denise Seach, Account Director
Matt Tucker, Agency Producer
Terri Roberts, Writer
Jeff McLean, Art Director
Jenny Smith , Writer
Maya Rosa Baião, Designer
Mike Butler, Designer, Animator

Tuckamore Productions

Cecil Johnson, Director, DOP

Newfoundland and Labrador is small, but we drink big, with a disturbingly tenacious brand loyalty. In a market dominated by national brands, we needed to encourage locals to bypass the usual suspects and pick up one of Newfoundland Distillery’s craft spirits. We co-opted the brand’s hyper-local ingredients and natural fit with cocktail culture, and mixed in a little humour, to increase their market share by 25% and boost year over year sales by 50%.