CLIENT
Ontario Lottery & Gaming
Nancy Crimi-Lamanna, CCO
Jeff Hilts, CCO
Michael Morelli, Associate Creative Director
Marty Hoefkes, Associate Creative Director
John Tisdall, Art Director
Jerry Yang, Art Director
Perle Arteta, Art Director
Adam Brewer, Art Director
Austen Morrow, Copywriter
Jon Dawe, Copywriter, Sara Radovanovich, Copywriter
Molly McKay, Copywriter
Shelley Brown, CSO
Meg Siegel, Senior Planner
Sarah Michener, Broadcast Producer
Kristine Lippett, Broadcast Producer
Cynthia Roach, VP, Group Account Director
Solo Gritskiv, Account Director
Dimple Tailor, Sr. Project Manager
Sandra Hayes, Media Planner
AGENCY
Nancy Crimi-Lamanna, CCO
Jeff Hilts, CCO
Michael Morelli, Associate Creative Director
Marty Hoefkes, Associate Creative Director
John Tisdall, Art Director
Jerry Yang, Art Director
Perle Arteta, Art Director
Adam Brewer, Art Director
Austen Morrow, Copywriter
Jon Dawe, Copywriter, Sara Radovanovich, Copywriter
Molly McKay, Copywriter
Shelley Brown, CSO
Meg Siegel, Senior Planner
Sarah Michener, Broadcast Producer
Kristine Lippett, Broadcast Producer
Cynthia Roach, VP, Group Account Director
Solo Gritskiv, Account Director
Dimple Tailor, Sr. Project Manager
PHD Canada
Sandra Hayes, Media Planner
Untitled Films
Saints Editorial
Alter Ego
SUMMARY
Canadians are known for being quiet, unassuming, and practical, even when it comes to their dreams. But with LOTTO MAX’s massive jackpots, practical dreams just won’t do. In order to get Canadians to dream as big as they could, we introduced a new dream coach named Max, who exists to offer Canadians the help & support they need to Dream To The Max.
